If you want to learn how to be a successful entrepreneur, you need to starting thinking like one. The best way to train your brain is to read works by those who are successful at what they do. Below is a selection from a Startup reading list curated by Steve Blank on his blog. As we try move forward on this blog, we will try to have discussions based on the ideas presented in these works. We would like to hear from you. What book has changed your life and how you view entrepreneurship? Which concepts blew your mind? Please leave a comment below.
- Business Model Generation: by Alexander Osterwalder
- The Lean Startup: by Eric Ries
- Extreme Programming Explained by Kent Beck
- the other side of innovation - Vijay Govindarajan & Chris Trimble
- Biodesign: The Process of Innovating Medical Technologies by Zenios, Makower, Yock, et al (great website here)
- The Four Steps to the Epiphany
- The other side of innovation - Vijay Govindarajan & Chris Trimble
- The Innovator’s Dilemma & The Innovator’s Solution by Clayton M. Christensen
- The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators - Jeff Dyer, Hal Gregersen, Clayton M. Christensen
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
- Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution — all three by Geoffrey A. Moore
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by R. Mauborgne and W. C. Kim
|